Exclusively on ESPN & STAR + in Latin America: Premiere of Alesso-Katy Perry’s music video «When I’m Gone» at halftime of the National Championship Game of College American Football
- First global music video to debut within a live event on ESPN Networks & Star +
- American College Football fans will be able to follow the National Championship Game, between Georgia and Alabama, on Star + & ESPN, on Monday, January 10 at 22: 00ARG / CHI / URUPAR 21: 00BOL / VEN / PAR 20: 00COL / ECU / PER
ESPN will show the world audience the first time the music video ‘When I’m Gone’ of global superstars Alesso Y Katy Perry In a way never done before The video will debut during halftime of the National Championship Game of the College Football Playoffs, which will take place on Monday, January 10 at ESPN and will also be available to subscribers of Star+ in Latin America.
ESPN has had great moments broadcasting halftime performances in the past, with notable performances from Grammy-winning artists such as Kendrick Lamar and Imagine Dragons. This year is the first time ESPN has released a global music video within a live broadcast.
“It is a very important moment for us, with internationally renowned artists and with the perfect formula: music and sports”, expressed Kattia Quintanilla placeholder image, Vicepresidenta de Disney Ad Sales and Promotions, The Walt Disney Company Latin America. “It is a pride that the Company offers opportunities and experiences like these”, full.
‘When I’m Gone’ marks the first collaboration between the artists, who announced their duo between jokes earlier this month on social media. The song debuted on December 29 on Alesso’s YouTube channel, but fans will have to wait a bit longer for the music video to premiere on January 10.
“We are very excited that the music video for Alesso and Katy Perry will be released as part of the first campaign of its kind with ESPN,” He said Gabriela Henriques, Directora de Creative Sync & Sports Marketing en CMG. “This is a stellar example of the synergy between music and sports and how intertwined they are in today’s culture. There is no better event than halftime of the National College Football Championship Game to debut a song like ‘When I’m Gone’ «.
Katy Perry is no stranger to college football; She was the 2014 College GameDay guest for the Alabama-Ole Miss game. The National Championship takes place inside Lucas Oil Stadium in Indianapolis, Indiana.
“When it comes to my music videos, we all know that I like to push boundaries and myself, and create unique opportunities for my fans to see.”, He said Katy Perry. “ESPN and especially College GameDay hold a special place in my heart, so collaborating with Alesso to become the first artists to premiere a global music video within a live event on ESPN is a perfect and natural combination.”
“I’m so excited that ‘When I’m Gone’ is finally out. We have been waiting all year to share it with all of you », He said Alesso. “I’m honored to collaborate with Katy on an incredible dance album, and with ESPN to become the first artists to release our music video at halftime of the college National Championship Game. I loved working with her and I think this song and video are very special. “
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ESPN & STAR + // Exclusive Premiere of Alesso-Katy Perry’s “When I’m Gone” Music Video at Halftime of the National Championship Game