Netflix has lost its German company spokesman: Fintech Bitpanda has poached several executives. Henning Dorstewitz joins Netflix as Vice President Communications.
After two strong financing rounds in 2021, the Austrian FinTech Bitpanda is starting the new year with a newly formed “Growth Team”. And here there is the following remark to make: Netflix has lost its German company spokesman.
Henning Dorstewitz has been appointed Vice President Communications and brings with him more than 15 years of experience, including from Google, Twitter and most recently Netflix.
Will Rust joins Bitpanda as Global Brand Director with the aim of:
“To make Bitpanda an international favorite brand”
At least he is no stranger to the advertising industry: he once laid the foundation for his career at Ogilvy & Mather, went to Pandora in 2019 as Director of Brand Design and in 2021 as Head of Brand to the Danish fintech Lunar.
Magdalena Hoerhager, who was previously responsible for Global Growth & Business Development at Bitpanda, will be promoted to the position of Vice President Growth. One of their main tasks is to promote international expansion.
Gareth Nettleton takes over the management of the marketing department as Vice President Marketing. He previously helped build the global sports tracking app Strava.
Natalia Ruban joins Bitpanda from Hello Fresh as Vice President User Acquisition and has also gained experience at Omio and Rocket Internet. In her role, she is responsible, among other things, for the acquisition of new users, for performance marketing and strategic partnerships.
Bitpanda gives away BEST to all active users every month (1 trade per month is enough):
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Bitpanda brings in cadres from Netflix, Strava, Lunar, HelloFresh, and Rocket Internet