Krypto-Shoppingtour am Ku’damm

In the street that fashion houses like Gucci, Moncler and Bulgarian share, you can get your money’s worth as a fan of Bitcoin and Co. Because the German luxury fashion label Philipp Plein invites wealthy crypto enthusiasts to shop with their favorite tokens. Between glitter and glamor, the logos of a total of 19 crypto currencies find their place in the shop window.

According to the staff in the Berlin branch, the proportion of customers who make crypto payments is (still) limited. However, there are some customers who come to the luxury store specifically “because they are really interested in crypto payments. Very few shops offer that, ”said Philipp Plein on site.

Crypto payments in practice

The process is “very simple” and takes “an average of 15 minutes”. The website also states that with a purchase amount of over 20,000 euros, certain data must be transmitted to the company in order to comply with KYC regulations, for example.

“We need all the contact details from the customers, but that is what is required of us anyway,” the staff told BTC-ECHO in the Berlin branch. “Then we will send an email to our operation. We get a link back and the customers log in there and pay. Once the payment is made, you get [der Kunde] an invoice from us ”.

At the moment, the luxury brand is also working on optimizing the process. “Our operations team is working to improve times so that it won’t take 15 to 20 minutes. It will only be 5 or 10 minutes, ”explained the store staff.

Just last summer, the luxury label struck waves in the crypto space with the announcement that it would now accept crypto currencies for payments – BTC-ECHO also reported. Philipp Plein himself revealed himself not only as a crypto investor, but also referred to himself as the “Crypto King” on his label’s website.

Since then, all prices in the online shop have also been given in BTC. However, the fashion house currently not only accepts Bitcoin, but also 18 other coins, such as Ethereum (ETH), Dogecoin (DOGE), or Polkadot (DOT).

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Krypto-Shoppingtour am Ku’damm

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