Mary Barra presents GM news at CES 2022

GM, a company in transition from being an automaker to being a platform innovator, shared a year ago at CES its perspective on the tipping point in EV adoption.

“Purpose-driven technology will change the world,” said Deborah Wahl, GM’s director of Global Marketing. “General Motors is redefining how people and products move. Our commitment to our vision of a world with Zero Collisions, Zero Emissions and Zero Congestion has positioned us as leaders. As we implement our growth strategy, we have the opportunity and, frankly, the obligation to create a better future for the next generations. That’s the Ultium effect. “

General Motors’ “Ultium Effect” message is the guide to the company’s virtual experience at CES, available at The site shows the stages of change that began with the introduction of the electric car platform, Ultium, in early 2020.

Ultium, which was recently recognized as one of the “Next Big Things in Tech in 2021” 1 by Fast Company, powers vehicles including the GMC Hummer EV Edition 1 pickup and BrightDrop EV600, which were delivered to the first customers, at the end of the year. last; as well as Cadillac LYRIQ, which will be distributed later this year in the United States.

Headlining the presentation at General Motors CES 2022 is the Chevrolet Silverado EV 2024. The redesign of this large pickup was developed from the ground up and harnesses the power of GM’s Ultium platform. For its launch, Silverado EV will be available in two versions, an RST First Edition and a fleet-oriented WT (Work Truck) model; both offer a revolutionary blend of performance, capability, technology and style. The Silverado EV will offer a GM-estimated range of up to 644 km on a full battery charge, as well as 10.2 kW of external power, available all-wheel steering, panoramic roof, multi-flex midgate with a load floor of up to 10 feet plus 10 inches with the rear multi-flex box lid open; 17 ”LCD infotainment display and the latest vehicle technologies that can evolve over time.

Additional news and topics featured during CES include:

• General Motors’ plan to lead in market share in the electric vehicle segment in the United States, which, in addition to Chevrolet Silverado EV, will include Chevrolet Equinox EV SUVs, with an estimated suggested retail price starting at $ 30,000 dollars, as well as a larger version of Chevrolet Blazer EV. Both the Equinox and Blazer EV will be available in the United States during 2023. These three products will place Chevrolet EVs in the two largest segments of the industry and one of the fastest growing segments in the United States.
• General Motors is working to drive an EV movement beyond the retail vehicle market, through the BrightDrop ecosystem, the WT version of the Chevrolet Silverado EV, and even the sale of electrical components for commercial and recreational vehicles. Customers planning to place bulk orders include logistics company FedEx and the supermarket chain, Walmart (with BrightDrop EV 600), as well as Enterprise and Quanta (with Chevrolet Silverado EV).
• Backed by the rapid growth of Chevrolet’s electric vehicle portfolio, General Motors intends to lead the segment. With its current EV portfolio and products like BrightDrop, Chevrolet Silverado EV, Equinox EV, Blazer EV, Bolt EV and EUV on the horizon, as well as GMC Sierra EV, GMC HUMMER EV, and Cadillac LYRIQ and CELESTIQ, General Motors believes that no other automaker today matches its depth and reach.
• GM and Cruise are pursuing a comprehensive path to autonomous mobility with the goal of delivering General Motors’ first personal autonomous vehicle by the middle of the decade.
• GM and Cruise’s continued work together will create economies of scale that will lower costs and increase the quality of Cruise’s ride-sharing and delivery service networks, while bringing the positive impacts of autonomous vehicles to an audience. more espacious.
• Super Cruise continues to be projected to be available on 22 models across all GM brands by 2023, while Ultra Cruise, which will enable hands-free, door-to-door driving, will enter production in 2023, featuring Cadillac CELESTIQ, a premium sedan. based on Ultium, being among the first models equipped with this technology.
• GM will be the first company to use Qualcomm Technologies’ Snapdragon Ride platform for advanced driver assistance technology, defined by software developed internally by GM. Created jointly by GM and Qualcomm for Ultra Cruise, the new computing architecture will have the processing power of several hundred personal computers, but the size of two laptops stacked one on top of the other.
• Growth in the Cadillac Halo concept car portfolio with InnerSpace and OpenSpace autonomous vehicles (AV). These two new concepts are based on the PersonalSpace vertical take-off and landing vehicle and the SocialSpace personal AV introduced at last year’s CES. The four together unveil the potential future for multimodal luxury travel, as autonomous driving technologies merge with GM’s Ultium EV and Ultifi platforms.
• New examples of potential customer experiences enabled by Ultifi, GM’s end-to-end vehicle software platform, which enables continuous delivery of software-defined applications, services and functions. The vehicle’s theoretical modes include Max Power Mode, which recalibrates EVs for faster acceleration; Choose Your Own Adventure Mode, which creates a scavenger hunt to discover shops, restaurants, or landmarks; and Planetarium Mode, which uses a vehicle’s GPS to project nearby constellations on vehicle screens.

“We are witnessing what is possible when innovators and problem solvers seize the opportunity to change the world, knowing they have the tools and technology to do just that,” said Wahl. “With that ability comes the responsibility to use it. GM’s Ultium platform tells us that we no longer need to imagine a Zero Emissions future; but we can start to build it. “

1 Fast Company’s “Next Big Things in Tech 2021”.

2 Available in model 2024, in WT and RST versions. Estimated autonomy is based on current analytical projection capability consistent with SAE J1634 Revision 2017 – MCT. Actual range may vary based on several factors, including temperature, terrain, battery age, charge, and how you use and maintain your vehicle. Estimates from the US Environmental Protection Agency (EPA) are not yet available.


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Mary Barra presents GM news at CES 2022