The professional jury selected 39 nominees from all applications. Between December 13 and January 16, consumers can choose their favorites via by stemwebsite.
“The Flower Farm is a margarine brand with a mission: to stop the deforestation of tropical rainforests caused by the construction of palm oil plantations. Our name and brand identity, with colours, drawings and flowers, refer to the positive feeling of the Flower Power.”
From rainforest to plantation
“Palm oil production is causing one of the greatest deforestation dramas in the world. Millions of acres of rainforest have been burned to make way for oil palm plantations. Deforestation continues to this day. I have lived in Indonesia for four years. I have seen the rainforest in the places where the forest has now become a plantation. This experience makes my motivation to do something against deforestation extra strong. Margarine sometimes contains up to 50% palm oil. This makes it a category where the impact of palm oil-free is relatively large.”
“We were looking for a replacement that is guaranteed to be free of deforestation. Shea butter, a 100% vegetable fat from the fruits of the shea tree, is one of the few alternatives. If you also want to make something that is tasty and easy to spread, then shea butter is again a good choice. Moreover, palm oil in margarine is quite easy to replace with shea butter. A disadvantage of shea is that it is 6 to 8 times more expensive than palm oil.”
If I were CEO of a large supermarket, I would require my suppliers to be creative and find solutions that really get out of this big problem of deforestation
“Coconut is increasingly being chosen as an alternative to palm, but that is not an option for us. Coconut is also deforested, much worse, because mangrove forests have to give way. That is disastrous for the ecosystem.”
Strong palm oil lobby
“If you stick your neck out, you get resistance. Criticism is more than welcome, provided it is well-founded and honest. We do not hear negative noises from consumers. Who can object to a brand that wants to save the rainforests from the hands of the palm oil industry? The criticism we have received from, among others, the Advertising Code Committee comes from a very strong palm oil lobby. That lobby stated that we should not say that palm oil is destroying rainforest, because there is also RSPO palm oil (Roundtable on Sustainable Palm Oil, to promote sustainable palm oil, ed.) which in their opinion does not cause deforestation.”
“My position is clear: despite all the initiatives such as RSPO, almost 80% of the Asian rainforest in Indonesia and Malaysia has been destroyed in less than 25 years to make way for palm oil plantations. Palm oil and deforestation are related. I think it is important to oppose this and accept any defense in this.”
If we fly to Mars, then we can also make fat in other ways, right?
Retail, demand creativity from your suppliers!
“Retail can make great strides in the field of palm oil-free by making these types of products accessible, affordable and tasty, so that the switch is possible for the masses. If I were CEO of a large supermarket, I would require my suppliers to be creative and find solutions that really get around this major problem of deforestation. If we fly to Mars, then we can also make fat in other ways, right? For example, use synthetic, from seaweed or hard fats from sunflower or rapeseed?”
Does this nomination deserve your vote? Go to the stemwebsite and choose your favorites there.
We would like to thank the writer of this write-up for this remarkable content
Margarine with a Flower Power feeling – Healthier for the earth without deforestation – Foodlog