Brazilian “right-wing Netflix” fills in subscribers

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On the surface, everything seems normal. Even tempting. On the screen, there are small digital snowflakes that fall, and, above all, an abundance of films to watch. Films, documentaries, interviews, concerts, online courses, series, cartoons… the streaming platform is, according to the formula, “for all tastes and for all ages”.

Perfect for families looking for “fun and education” as its slogan boasts. Except that the site in question is at the heart of repeated controversies. Brasil Paralelo (“Parallel Brazil”), which claims to be the “Brazilian right-wing Netflix”, offers its subscribers a quantity of audiovisual content qualified as “Conservatives” by its founders, and “Conspiratorial Trumpo-Bolsonarist far-right” by its detractors.

On the site, we find the documentary Smoke Screen, a scathing criticism of “Environmentalists” and defenders of the Amazon. Or the feature film 1964, Brazil between arms and books, who believes that the military coup of March 31 (which paved the way for a dictatorship of more than twenty years) was inevitable in order to prevent a communist revolution. Or even the trilogy Educating homeland, which slams modern pedagogy while Seven denunciations vilify the containment policies to contain the Covid-19 …

About sixty productions

Launched in 2016, Brasil Paralelo quickly found its audience: the channel claims 265,000 subscribers (at a price of 1.50 to 15.50 euros depending on the formula chosen) and plans to pass the million mark from 2022. The platform , which is headquartered on the prestigious Paulista avenue in Sao Paulo, has around sixty own productions and employs more than 150 people. Its turnover of 65 million reais (10.1 million euros) more than doubled in 2021 and is expected to do the same next year.

“The left was hegemonic in the media and at university. A large Brazilian audience was looking for an alternative, but there was no one to offer it. “Henrique Viana, co-founder of Brasil Paralelo

At the origin of the company, three gauchos (herdsmen) from Porto Alegre, who studied at the Higher School of Advertising and Marketing. Young white, modern, and right-wing. “The left was hegemonic in the media and at university. A large Brazilian audience was looking for an alternative, but there was no one to offer it ”, explains Henrique Viana, 30, executive director, and co-founder with Lucas Ferrugem and Filipe Valerim. “We didn’t know how to do anything, we had no audiovisual training! “, he remembers.

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Brazilian “right-wing Netflix” fills in subscribers